The blue ocean business analyst

Agile is about maximizing value to the customer by delivering great functionality at a reasonable cost, that helps him to win at his market. It is about helping him to serve his customers better. Gone are the days when the business analysts used to just note down what the end users asked from the system, and transferred them to the development team without any value addition. This shift in focus from conformance to requirements to maximizing value to the customer’s business opens up a plethora of opportunities for the competent and qualified business analyst.  The mind map provided below depicts the ‘business analyst’ at the center of the stakeholder map.


Blue ocean business analyst

  • Determines the actual problem to be solved in the organization
  • Understands the business issues and challenges of the organization and industry
  • Identifies the organization’s strengths and weaknesses and suggests areas of improvement
  • Reviews and edits requirements
  • Documents the solution to the problem
  • Creative problem solving
  • Identification of process improvement opportunities
  • Feedback collection and sharing
  • Communicates functional product and business standards
  • Facilitates business community transition from problem state to solution state
  • Evaluation of alternative solutions
  • Product stakeholder management
  • Augmenting the change readiness of the organization
  • Product evaluations
  • Facilitation and moderation of meetings
  • Presentations
  • Effective communication
  • Enough technical knowledge to converse effectively with technical stakeholders
  • Conflict resolution between the business and the technical teams
  • Generating enthusiasm about the product
  • Facilitates decision making
  • Effective management of requirements changes
  • Effective tracking of product issues to closure
  • Leads the acceptance testing efforts

Development team is not the differentiation to the customer’s business any more. It is the availability of great business analysts who can identify those killer functionality,  that will differentiate his organization from the competition is the key to value maximization. It will even better if those great functionality articulated by the business analyst can move the organization from the bleeding red oceans to the blue oceans.


Anatomy of a User story

Here is a sample product backlog (wish list of features) for developing an online course 

  1. The instructor should be able to deliver classes online on a 1 to 1 or 1 to many basis
  2. Online assessments and evaluation
  3. Discussion board
  4. Online payment facility

With this much information it becomes very difficult to estimate it, or to develop it. As a developer these are the questions coming to my mind immediately about the item No.1 which is ‘The Instructor should be able to deliver classes on a 1 to 1 or 1 to many basis’;

Clarifications required;

  1. Are they live classes or record and play or is it live classes with a facility to record and play.
  2. Can I use third party tools, or should it be developed from ground zero
  3. Can I use open source components
  4. Can it be just a slide show with voice, or should it be slideshow and instructor video side by side in a automatically synchronized fashion.
  5. When there is bandwidth crunch, can I switch off the video
  6. Should there be options for streaming high resolution, low resolution
  7. Paid streaming Vs free streaming (ad free, faster, offline viewing)
  8. For 1 to many, how many concurrent viewers
  9. Pass word protection
  10. Sharing option
  11. Renting option
  12. What is the acceptance criteria

This list can be quite a lot, and as an engineer I need clarity on these, else I will not be able to estimate the work involved. These are the first cut of clarifications required. During development I may have more functional / technical questions.

A user story essentially has,

  • The product backlog reference.
  • The description of the feature to be developed in detail, in a non technical language.
  • The conversations section captures the questions and answers that arises during the sprint planning meeting and throughout the development process.
  • Acceptance criteria – This section provides the acceptance tests, which will be run during the sprint review. These are defined upfront and documented, so that the engineer can proactively work to on the code, to ensure acceptance.

It is quite possible that a feature is accomplished with the help of multiple user stories. There can be a 1 to many kind of a relationship between the feature and the user stories. A user story must be something which can be declared as done, 1 to 3 days time. Larger user stories in smaller sprints reduces the benefits of ‘fail fast is success’ mantra of agile.

Writing the user stories upfront may appear to be a herculean task for the product owner. Here lies the great opportunity to include the development team also into story prioritization and development by conducting story writing workshops. This has the added benefit of functional knowledge transfer to the team in advance. I am yet to see projects where the entire user stories are written prior to the start of development. Here lies the benefits of Value stream mapping, release planning and sprint themes.

In engineering, what you get is what you ask. Investing time and energy to develop clear cut user stories is key to success in the agile world. The value of well documented user stories to ensure conformance to requirements is even higher. It acts as a medium of communication about the functionality across stakeholders. That is a good investment one can make to ensure success of your product.

Contact me 

About Aby 

Agile planning mind map


I’m Not a Servant – I’m a Host! A New Metaphor for Leadership in Agile?

I’m Not a Servant – I’m a Host! A New Metaphor for Leadership in Agile?.

First break all the rules #Scrum Master

First break all the rules by Marcus Buckingham is one book which transformed me and thousands of managers worldwide into effective leaders ( servant leader)  by providing those 12 great questions, as a road map.. Introduction to the concepts of this research based book, which is written after interviewing more than 30,000 managers worldwide, gave me an actionable road map to transform my managerial style from autocratic to servant leadership.  I recommend this book to all managers, especially those who work as Scrum Masters, would be scrum masters. Movement from the traditional managerial  style of ‘leading from the front’ to the ‘leading from behind’ style that is required to be effective in self organizing teams, could be tricky and painful, till we understand the true spirit of servant leadership. That is where this book helps.  Life is easy, once you master the style which worked for great managers worldwide. Once you master that style, you can manage any good team in this world effectively and with much lesser effort. Get a copy for yourself as a reference book and try to score high on those 12 questions from your team. Once you start scoring between 3-5, see the difference you have made to the team and to yourself. Trust, this helps.

Feature exploration, a top down approach for the #CIO #CXO #Business analysts

Clarity in what we want, why and when helps in maximizing the amount of unwanted work not done, which is one of the key foundations of agile. Agile frameworks provide great opportunities to add value to the client’s business better and faster, than the waterfall model. Lot of proactive agile thinking is required from the client’s (CIO, CFO, Business analysts, PMO, Portfolio management) side to leverage these opportunities of agility. Alignment of the Organizational strategy for growth, Project portfolio, I.S portfolio is of great importance before the start of development of the products, features which really deliver the strategic competitive advantage to business. Here is the opportunity for the CIO, and the business analysts to deliver great value to their organization by inquiring about the following;

What is the organizational strategy for growth?

Every CIO and the business analysis group must understand their business goals and the organization’s strategy for achieving the business goals, so that they get the larger picture which will trigger thought.

What are all the projects the organization is performing to support the strategy for growth?

A peek into organization’s project portfolio management system (You are lucky, if there exists one, else treat it as an opportunity to attempt one) will provide you with the necessary details of all the key projects the organization is embarking on and the rationale behind them. This is a great input to identify the information technology component vital for making these projects successful.

Developing the I.T project portfolio which supports the organizational project portfolio

What is the Information technology’s role / potential to make these organizational (functional) projects maximize their contribution to the achievement of the stated business goals?. Develop the I.T project portfolio.

Decompose the products of I.T project portfolio into wishlist of features (product backlog)

This is the time to develop the product backlog (wish list of features)

Classification of the features

Prioritization of the features

Developing the user stories for high priority features

High level estimates (budgets)

Identification of the agile vendors

Vendor engagement 

First cut release planning, along with the agile vendors

Architectural, technology, financial, schedule considerations

Signing the contract with an agile vendor, where the contract type is cost + benefit sharing or T&M, or Fixed price with a cap on the features (story availability is a must here to estimate effectively)

These may seem like a hill of impediments, when we look at these aspects after starting the I.T project, and at the same time these steps are not that difficult for the CIO and the Business analysts to implement. In fact these are great enablers for them to open meaningful dialogues with the functional managers and the senior management. Doing this much proactively will help in maximizing the value by aligning the product backlog, user stories to the organizational strategy for growth and by identifying truly agile vendors who believes in partnering with their clients to create win-win situations.

The scrum founder’s voice

Check out @jeffsutherland’s Tweet:

Posted from WordPress for Android